The cosmetics and skin care company, The Body Shop, long promoted its business through social and environmental campaigns. After selecting the companies, we next performed an analysis of the businesses of each. The Body shop is committed to effect change in the world and to change the way business is traditionally done. Basically, corporations are acting the way the philosophical teachings of or those of would tell them. .
In the cosmetics market that time, the are already standardized. The company uses only natural, vegetable based materials as ingredients for its products. In March 2006, The Body Shop International Plc. However, this would make the strategy less tenable in the long run since a truly equitable profit sharing approach is more tenable in a closely held private company. Second, the company could launch a higher priced line that would compete with brands such as Tommy Hilfiger. After the initial study, Dove commissioned two more studies, one in 2005 and one in 2006. The Body Shop now has 2400 stores in 61 countries.
In essence, we sought to sift the social responsibility reality from the rhetoric. In todays world of increasing environmental destruction, scarcity of resources, rapidly increasing population, and abandoned social services. Advocacy, Advocacy group, Business ethics 1306 Words 6 Pages Information 4. Core Concepts According to Michael Porter, the value chain analysis concept is to try to identify what Competitive Advantage a business has over its competitors. Anita Roddick, Business, Corporate social responsibility 1665 Words 3 Pages For this task I am required to identify my chosen organisations objectives and aims. Dove expedite the panel discussions on a grassroots level by partnering with the Woodhull Institute for Ethical Leadership for two special weekend workshops held in Atlanta. Other similar efforts have taken place since.
However, the company's critics do not limit their claims to overseas operations. To this end, many organizations are now making social responsibility a top priority. Where it is possible, The Body Shop is also committed to using renewable sources of energy to run its offices, stores and warehouses throughout the world. The study revealed that women see beauty and physical attractiveness socially required and rewarded. Anita Roddick, Applied ethics, Business ethics 858 Words 3 Pages to say the Body Shop International is a somewhat of a pioneer company, you wouldn't get many arguments. However, an agreement would be structured with the retailers to ensure that the incremental profits from this brand be split evenly between the retailers and community programs.
One of the first companies to prohibit the use of ingredients tested on animals, The Body Shop also pioneered Community Trade agreements with countries in the developing world. Similar treatment is afforded to other cases studies on the Union Carbide Bhopal disaster, the Johnson and Johnson Tylenol contamination and the river blindness story and Merck, the pharmaceutical company. Ethical Consumers had also downgraded its ethical ratings for Body Shop from average to poor. The store would have the incentive to do this as a means to secure a high margin, 'image' product for its primarily dilapidated stores. On the other hand, how would Anita Roddick, founder of The Body Shop, have responded in the Ford Pinto case? Suppliers must have a work force that is socially, as well as economically, benefiting. The closer the organizations move towards their customers, the more evidently they realize the fact that the objective of any organizational business lies outside the business, i.
Within the community, customer receives good quality products, created jobs, The Body Shop workers adheres. The Body Shop Company has also put in place strategies to correct any errant deviations which might be realized in the business and its bid to effectively implement the community focused policies. More importantly, however, the program provides a livelihood for hundreds of families across the globe and brings educational and health benefits to the communities involved. Asset, Balance sheet, Finance 2603 Words 7 Pages services. The inner-city locations would sell similar but repackaged product lines as the original Body Shop locations, at similar or possibly slightly discounted price points, depending upon the product demand.
Our last recommendation is Body Shop should organise a talk or reporter ceremony to explain the importance of their core values and they will stick to it no matter what situation they are going to be. In other words, when employees perceive an organization to hold high integrity, this leads to employee identification. It underlines that an organization should not ignore the societys long term welfare so as to achieve its mission and vision. This is especially true in poor areas, where jobs are much more scarce than in more affluent neighborhoods. She died later that day. The program is currently available in 21 states and reaches 75% of the Hispanic population in the U.