Then using a conversational tone, simply answered the questions. Then you get high definition photography of the people and the offices followed by 36 words that make up the sharpest concept copy you will ever read. Obviously trust and winning testimonials are earned over time, though. The picture is your copyrighted material. Show Timeline Photos Does the company save photos throughout the years? Gummisig does it really well here by starting with a joke and progressively moving the text size down as it gets more serious.
Oh, oh, and added some blog posts. Boring, stiff copy Another big mistake small businesses make is writing an About Us page that contains unmotivated copy. Just keep it short, make it easy to understand and offer a benefit. If your business truly is visionary, talk about innovative products you've developed. The profile includes their needs, wants and likes, their demographics — age, sex, education, where they live, their job, their income levels, interests, hobbies, etc. I was very slow to warm to Twitter, but the way they structure their internal links and answer anticpated objections is pretty ingenius.
I'd love to see some photos at the top to give the story some visual interest and break up the content a little. Filed Under: Tagged With: , , Reader Interactions I had never realized how plain and boring 90% of the About Us sections were. By doing so, they made something as common as a pair of jeans and made them into something more--something that could breathe new life into a small town of 4,000 folks. They should be able to answer with ease. It didn't make us rich but we loved it and we loved helping brides plan the footwear for their beach wedding. You can still appear professional while being casual, even humorous, in your writing. Store owners should be welcoming and inviting with the language used to write the page.
Tell the human story Consumers know your business is more than just a brand. This means no bugs, everything works perfectly right out of the box. Instead, let them see your affable, enthusiastic spirit. All of that advice is a massive help — really appreciate it. I find that helps make your content more conversational and engaging.
What will excite them about your products? Jeff Haden learned much of what he knows about business from managing a 250-employee book manufacturing plant. I'm writing content for my website at the moment and following every thing you wrote :D. It's your vision and your business. To be able to encapsulate the essence of your site in an interesting and succinct manner is definitely a skill not many have. Most companies offer many different types of products or services. Cut the first few paragraphs.
From Barefoot Sandals to Greeting Cards Artful Accents is actually a transition from Jewels by Jan, a 14-year E-Commerce business that I shared with my sister. An interesting about us page helps to personalize a store and makes it. The best part of the design, though, is the inclusion of photos with each piece of information. They love seeing the face behind the blog! Wordy content makes it more challenging to convey the type of information that visitors will remember in a meaningful way. You combine Pinterest trends with necklaces modeled after real pieces in the British Museum. I dont mean to rag on you, I just thought the choices were peculiar.
What should a good About Us page contain? Look for opportunities to add color to your About page with photos relevant to your subject matter. Thanks for the most excellent advice on their host which is also my host. After reading this, I have some ideas in changing my mission in why I want to blog and how can I help others. However, this really important page seems to be the most difficult for so many to write about themselves. How long would you leave it up if she emailed you and asked you to take it down? I have not launched the website created by me.
Her About page talked about her story and experience, followed by an easy way to start absorbing her content and services. Your About Us page could be the tipping point in converting more visitors into customers. Remember, the tone of your content should typically read as though you're having a face-to-face conversation with a first-time customer. Which ones do you like? I still love great copy. You could say something like: Each and every print order we receive is carefully handled from start to finish by a single representative. Hope you could check it out Shawn! Some companies thrive on tales of their long lineage—fine Scotch distilleries or upscale clothing companies, for example. I mean, it sounds like you nailed it.
Or think of how you would recommend a movie to a friend, or try and convince Grandma to try sushi. You can also reference the team, but that could make an immediate connection. At the end of the day though, it all comes down to your call to action. State your professional credentials and unique skills on your About Us page. If your website or blog is about a product or service, include a related image.