Role of mass media in india. Short essay on Radio as Mass Medium 2019-01-09

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Role of mass media

role of mass media in india

By 2010, 13 million people in India also had access to broadband Internet— making it the 10th largest country in the world in terms of. As social beings, humans are sustained by mutual interactions, exchange of ideas, information and views with the fellow beings. And he played by the media rules and succeeded in confounding media. The role of the various agencies of education like home, society, community etc. This just one interview of Rahul demonstrated effectively that elections are won or lost over media.

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Media of India

role of mass media in india

Now newspapers give doctored news analysis to influence the minds of the readers. Moreover, it is important to note that liberty of one must not offend the liberty of others. The mass media has an iron grip on the imagination as well as thinking faculties of the society. In a few instances content from Twitter's parody accounts were cited as a source. In such places, All India Radio's programmes continue to be the only source of information and entertainment.


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What is the impact of media in the Indian society?

role of mass media in india

As a tool for entertaining, the mass media, especially the radio and televisions, are extremely popular. They haunt our nightmares and color our dreams, turning the night into a sinister and mysterious place. It not only inculcates values and virtues, but also creates attitudes, interests and appreciation. Individuals use mass media to satisfy their need for entertainment or enlightenment. Indian films were soon being followed throughout Southeast Asia and the Middle East—where modest dressing and subdued sexuality of these films was found to be acceptable to the sensibilities of the audience belonging to the various of the region.

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Essay on the role and ethics of Mass Media in India

role of mass media in india

Few of the instances, 1. It is the only vehicle of political discourse so essential to democracy. The economics of radio does allow tailoring programme content to the needs of small and diverse audiences. In this manner, the media plays an important role in governance of the nation. It can reach the participants while at work, at play, at drawing room, at recreational centres breaking all boundaries and constraints of formal education.

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Role of mass media

role of mass media in india

They should utilise all resources possible to make the programme of a very high quality and worth-listening into from the point of view of content, speech, style, audibility and presentability. Mass communication has developed into industry and has provided jobs to millions of people enabling them to earn their living. Transition from print to electronic Indian media has traveled a long way, from the days of newspaper and radio to present-day age of Television and The liberalization of Indian economy in the 1990s saw an influx of investment in the media houses, as large corporate houses, business tycoons, political elites, and industrialists saw this as an opportunity to improve their brand image. Thus it is economically viable to recast a programme for broadcast to audiences in different sub regional, cultural and linguistic context. The right to communicate, therefore, includes right to communicate through any media that is available whether print or electronic or audio-visual such as advertisement, movie, article, speech, etc. They help in simplifying and in giving vividness to explanation.

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Short essay on the Importance of Mass Communication

role of mass media in india

Thus media plays the role of communicator in democracy. The main regional newspapers of India include the , the , the , the , the , the and the. Through this even the uneducated can have access to the world of knowledge and information. Every media student knows that media acts as gatekeeper in setting the limits for political discussion and sometimes even candidacies for public office. Preparation: There should be adequate preparation on the part of pupils. Thus, it is the need of the hour to provide fair judgement on issues covered in the newspapers. The journey of India from developing nation to a developed nation will depend on the role played by the media in the country.

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Mass Media and their Role in Modern Times

role of mass media in india

All these are contributing to the moral downfall of society. Achieving the good governance requires the understanding and participation of every member of the society. Media usually refers to mass media, which is any medium that provides citizens with information regarding all the current affairs of any area at a large scale. It is well known that media overlaps other functional areas of democracy and governance. In the course of ensuring the fairness and solemnity of their job, the upholders of justice and humanitarian causes have to bear the brunt of humiliation, torture and imprisonment. Their main responsibility is to supervise the rights and privileges of Public. Mass Media provide information to the mass within a less time.

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Short essay on Radio as Mass Medium

role of mass media in india

All the programmes lead towards a learning society where everybody can learn at any time at any place. Today, when politicians are abusing their power and privileges and looting their countries, the evil nexus of mafia and crime syndicates is adding to human misery and where ordinary human beings have been reduced to such helplessness that they can do nothing except being silent spectators, the role of mass media assumes greater significance. But it is particularly concerned to analyse the peculiarities of that system of social power called capitalism 2004. The history of mass communication is comparatively recent, but it has become indispensable in today's society, which has become dependent on mass communication. It was only in 1795 that competitors to the Courier emerged with the founding of the Madras Gazette followed by the India Herald.

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Media of India

role of mass media in india

In the sector, controls 24. The younger generations being encouraged by the stunning luxuries of film villains and their varied methods of collecting wealth, resort to some evil methods, often fall prey to criminal tendencies and get increasingly brutalized. Freedom of speech can be restricted only in the interests of the security of state, friendly relations with the foreign states, public order, decency or morality, or in relation to contempt of court, defamation or incitement to an offence. As public relations tools, media assist organisations in achieving credibility and respect among public opinion leaders, stakeholders, and other gatekeepers. The media influence has grown so much with the advancement of fast moving technology. Finally, as advocacy tools, mass media assist leaders in setting a policy agenda, shaping debates about controversial issues, and gaining support for particular viewpoints. Besides Orissa, the project was undertaken in Andhra Pradesh, Bihar, Karnataka, Madhya Pradesh and Rajasthan.

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Mass Media and their Role in Modern Times

role of mass media in india

The sole objective is to improve the teaching- learning process with the use of various media. The non-formal approaches of educational radio can supplement the movement for de-schooling society. The role of media in Indian democracy has undergone massive changes, from the days of press censorship during Emergency in 1975 to being influential in the 2014 Lok Sabha elections. It is the guardian of public interest. As a part of classroom teaching, an educational programme may be preceded by an introduction by the class teacher and followed by long discussion among students on the subject-matter under the broadcast discussion. News regarding earthquakes, cyclones, new planets and political changes may be brought to the notice of the pupils by the press. So they should be properly planned.

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