Companies that have multiple product lines will sometimes keep track of their average length per product line. This is called stretching the product line. Product line depth is the number of product items in a product line. When company finds it difficult to stand in market with existing product lines, it may decide to expand its product mix. Marketing mix and brand sales in global markets: Examining the contingent role of country-market characteristics. Marketing Mix of Unilever - Unilever is an Anglo-Dutch multinational corporation that owns many of the world's consumer product brands in foods, beverages, cleaning agents and personal care products. These different products are different product lines for the company and together constitute the mix of the company.
For example, your company may sell multiple lines of products. Small and upstart businesses will usually not have a wide product mix. Her Sunsilk product range aligns rebellious hair from root to tip to reduce frizz. Contraction consists of dropping or eliminating one or more product lines or product items. If you … are a pioneer of the product then no need to product differentiation. Philosophy that makes considerable sense when one views the rapidity with which a single product-line can become out-model or obsolescent and hence unprofitable.
Offer 1 year equipment repair and maintenance forever Anyang Zhengcheng Machinery Co. Surf, Rin and Wheel laundry deterg … ents,. The product mix is a subset of the and is an important part of the of a company. If you add lesser quality, lower priced items, it's called downward stretching. International Journal of Marketing Studies, 1 1 , 2.
Since its launch in Pakistan in 1954, it has been hailed as the 'soap of the stars' capturing the imagination of its target audience with the allure of Pakistan's leading glamorous ladies. Product mix width refers to the number of product lines an organization offers. Our company will continue to uphold the spirit of seeking for greater perfectionand innovation in the future, and will be committed to create a new eara of synchronous motor. There are four dimensions to look at product mix of any company. Product line consists of product items belonging to same class. For example, if your company sells three sizes and two flavors of toothpaste, that particular line of toothpaste has a depth of six.
Product- mix changes are frequently made for purposes of diversification. Journal of International Business Studies, 46 5 , 596-619. Our philosophy is to research, curate, and provide the best startup feeds and resources to help you succeed in your venture. Depth The depth of the product mix refers to the total number of products within a product line. The production consistency of these products would vary as well, so your product mix is not consistent. This tactic involves directly engaging client organizations to promote suitable products. Length Length of the product mix refers to the total number of products in the mix.
It includes all products lines and product items that a company offer to the market for sale. Lipton Yellow Label pack b. Product Mix in Marketing Product mix, also known as product assortment, is the total number of product lines that a company offers to its customers. Such varieties are based on quality, size, colour, capacity, price, model, performance and so on. It is more practical to start with some basic products and build market share. Those who cannot afford the original high-priced products can buy less expensive products of the same company. We can study and analyse product mix of any company with product mix dimensions.
Product line consists of number of product items, which are closely associated in one or other ways. The key parts of washing, filling and sealing in the line are made of high quality stainless steel. Sporting goods, groceries, and nine-store products are examples of product lines. If a company works in a moderate market and decides to survive both the low end and upper end of the market is Two Way Stretch. How can I make sure the quality of the machine9 A2: We promise quality and have one-year guarantee, and you can come to inspect the machines. Some of its brands include:.
In the 1930s the Unilever business grew and new ventures were launched in Latin America. Though, the firm has 4 product-line but there are two similarities in common. Product mix dimensions are based on the basis of number of product lines and product items. For example Hindustan Unilever has Breeze, Hamam, Lifebuoy, Lux, Rexona, Le sancy and Liril in its soap line. In each sub-category, it offers many varieties. The product lines may range from one to many and the company may have many products under the same product line as well. For example, Coca Cola may convince to use its soft drink along with lunch.
There are three variables to be considered in product-line decisions-width, length and its consistency. Variants includes size, colour, flavors, and other distinguishing characteristics. These products are distributed to be sold in grocery, department, discount, convenience, and quick stop stores all over the world. In the hammer product line are claw hammers, ball peen hammers, sledge hammers, roofing hammers and mallet hammers. For example, Bajaj Auto Ltd.
The set of all these products main range and product varieties in each range can be said as product mix. They may also add to their lines similar products that are of higher or lower quality to offer different choices and price points. Making an addition to the existing line of products is considered as the best strategy to expand the business as people are usually attracted towards the products of those brands which they have already used or which they can easily rely upon. Idea: if it is good enough for a film star, it is good for me. Deepening Product Mix Depth : Here, a company will not add new product lines, but expands one or more excising product lines. Strawberry and Cream handwash i.